A vlog or video blog is a form of blog for which the medium is video, it is popular on the video-sharing platform, YouTube. In recent years, to keep up with the changing times, digital entertainment has spawned a large community of people with vlogging being one of the most popular forms of digital entertainment.
Vlogs are of diverse content; from comic contents to cooking tutorials or short films. Creators make videos about their interests to inform and entertain others. Here are some of popular vlog types and examples of Nigerian vloggers in these niches:

Travelling is a way of gathering new experiences, places, people and memories. It makes you feel alive, filling your spirit with a sense of adventure. Travel vlogging is a very entertaining niche. Vloggers explore along with their viewers on their adventures, they show famous sites and lend helpful travel recommendations along the way. They tell some interesting facts they have come to know about the location, share some personal likes and dislikes. First-time travelers can watch other people’s videos to get a general idea of their location to be. Alma Asinobi is a Nigerian travel vlogger while Umeetah Rabiu is a lifestyle vlogger.

Beauty YouTubers are well known for their expertise in makeup and skincare. Whether performing a makeup tutorial or explaining their skincare routine to viewers, these creators appeal to both beauty novices and enthusiasts. They give candid opinions about the latest products and often set a precedent for what brands and products will be most popular. Beauty by JJ and Jackie Aina are two popular creators within this genre.

Fashion YouTubers specialize in clothing and accessories. They come with a strong sense of style and an eye for upcoming trends, oftentimes, they create content in line with their personal style, such as classic, eclectic, or modern. Vlogs include videos showcasing outfits, and haul videos, in which they share their most recent clothing and accessories purchases. Denola Grey, beauty by JJ are popular fashion bloggers.

Comedy vlogs are loved by many, they are short clips of naughty as well humorous content. YouTubers specializing in comedy are known for poking fun at everyday human problems, creating original skits and characters, and publishing content intended to make people laugh. Most popular Nigerian comedians have a YouTube channel.

Gaming YouTubers are those that create content focused on video games, their vlogs are mostly live streamed. These vlogs help viewers improve their skills and provide entertainment to a gaming-focused audience.


Food vloggers teach viewers how to prepare meals through guided tutorials. They are an excellent source for new recipes, easy to prepare meals, extravagant meals, or healthy meals exclusively. Sisi Yemmie and Sisi Jemimah are popular food vloggers.

Health and fitness vloggers detail their workout routines and diets for their audiences in an effort to inspire them to lead a healthier lifestyle. These vlogs are created by professional bodybuilders and fitness experts. They post full-length workout videos that viewers can take with them to the gym or complete in their own home or short clips that guide viewers through quick workouts or new exercises. Some others share their personal health journeys in great detail with their viewers.

Vlogs are gaining a lot of popularity because apart from being a source of entertainment, they are an avenue for people to connect all over the world and they are of various genres tailored towards individuals interest and skills. Regardless of what genre you choose, the importance of vlogs cannot be over emphasized in a digital and constantly changing world.



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